Rethink your Marketing.
Rethink breast cancer. Rethink your marketing. This is seriously the greatest thing. Ever. (and not just because there’s hot half naked man in it).
Rethink your Marketing.
Rethink breast cancer. Rethink your marketing. This is seriously the greatest thing. Ever. (and not just because there’s hot half naked man in it).
Crowdsourced Ideas from MLADLA12
- in one public library, meeting rooms are free but they come with a “commercial announcement.” Each month, different staff are assigned to welcome groups to the meeting room and give them an elevator speech that pitches why the library can be of use to them!
- have a new media day for teens and give them the space, tech, and time to create new content! partner with local vendors!
- a public library took their book sale outside on a beautiful summer day. It didn’t increase their sales any, but increased their visibility and was good for the soul!
- At Towson University in Maryland, they asked people to create a love note to the library! They had 132 <3’s and they taped them all to the entry wall for all to see. “People love crafts!”
- have trouble getting people to your gaming events? Hold a tournament with a popular game and invite EVERYONE!
- The librarians at the University of Maryland set up shop in the food court between 11am and 1pm with super results! Get outside your building!!
Thanks to everyone who joined us at MLA/DLA this year!
Have ideas to add? SHARE AWAY!
Craighead County Jonesboro Public Library
As mentioned in the #cildc session, just wanted to let folks know they can check us out at www.libraryinjonesboro.org, Facebook.com/ccjpl, and YouTube.com/publiclibrary1. (Watch and share our comedy series).
Tagwhat - Location-based storytelling in the mobile
Some great discussions about organizations (libraries, universities, tourism bureaus) using Tagwhat to tell location-based stories in their area. Drop rich multimedia: videos, photos, narratives AT real-life locations for mobile users to discover as they pass by. Highly contextual stories brought to you by the authority in the area. Free to publish at http://publish.tagwhat.com. Download the app from your mobile here: http://www.tagwhat.com/service/qr/redir1.
If you want a quick tour and walk-through or have questions about branded channels, feel free to drop a line at info@tagwhat.com
Crowdsourced Ideas from CIL2012
These are the fantastic ideas our audience shared with us during the presentation at #CILDC 2012:
- Have customers that their library books on vacation and take photos of themselves or their books wherever they go!
- “Kindles, cookies & cocoa”: supply cookies and cocoa and have a downloading party, kindle support, or training or anything else!
- Try a “flat stanley” idea with your library card!
- collaborate with your media students and create a horror film in the stacks!
- one library has a big stuffed dog that they would move to a new location each day - they thought it would be a kick for the kids, but the adults always want to know where the dog is today!
Thanks everyone for participating! If you have ideas to share, please do!
Read free case studies and how-to articles in Marketing Library Services
Even if you can’t afford to subscribe to Marketing Library Services newsletter, you can read one article from every issue that’s posted on its website, in full text. Take advantage of these how-to articles, case studies, or book reviews, which come from every type of library!
Craighead County Jonesboro Public Library Facebook page
Check out the timeline photos! New ones will be added regularly.
1. Assess Your Community
Figure put what you need to assess.
2. Create a Blueprint
Visualize where you you want to end up.
What do your goals look like?
3. Clear the Decks
Examine the things you like from other’s and figure out their elements of success.
Replicate.
4. Create Your Message
Cut 60% of the words.
